Job Title
VP, Marketing Ops
Role Location
Santa Barbara, California
Remote role
Job Description

The mission of the VP, Marketing Operations is to set the strategic vision for Marketing Operations, ensuring AppFolio’s foundational marketing structures; technology, data, budget, planning, automation, and analytics are best in class and exceptionally executed to ensure marketing can meet or exceed goals in all segments and verticals. With 85% of the buying journey now happening in digital the VP of Marketing Operations creates efficiency and effectiveness for the entire go-to-market engine by leveraging technology, data, processes, metrics to run the marketing function as a revenue growth driver, profit center and fully accountable business.

Database: Set a comprehensive database vision that supports customer acquisition and growth goals for all business units

Technology: Set a strategy for Marketing technology, systems and data across all business units to support current needs as well as company growth/scale over the next 3 years ensuring operational efficiencies are leveraged across the company with the goal of being "best-in-class at scale."

Measurement & Analytics: Lead an analytics function that has a rigorous performance measurement and reporting cadence as well as predictive & data science capabilities that lead to Marketing over achieving goals in all areas.

Project Management: Streamline the 2024 Marketing Planning Process to enhance current workflows and ensure that we hit all controllable target dates by EOY 2023

Procurement & Budget Management: Partner with Procurement leadership to ensure the Procurement and contract process is efficient and supports hitting Marketing goals.

Planning: Set strategy for the key Marketing operational areas that support hitting sales, growth and adoption goals for each segment/product including data acquisition & hygiene, marketing program execution, lead flow management, audience segmentation & account selection, marketing reporting, and diagnostics. Represent the Marketing organization in company strategic planning processes and drive deadlines and deliverables across the marketing leadership team.

BDR Operations: In partnership with BDR leadership and Finance ensure BDR goals, quotas and Commissions are done in alignment with planning timelines.

Team Operations/People:
- Set the operating, planning, OKRs, and reporting rhythm for Marketing. Role-model consistency and accountability for the entire organization.
- Deliver programs that strengthen our hybrid workplace and enable employees to build relationships regardless of location, resulting in an improvement to overall employee engagement of >9.0.
- Commitment to consistently applying people practices results in regrettable attrition of <10%.
- Support DEI initiatives by ensuring representation of underrepresented groups at - Career Review stage for all Dir+ reqs increased by 20%.
- Drive internal communications and adoption of new programs and processes that impact marketing and cross-functional teams.

Leadership & Cross Functional Alignment: Build cross functional collaboration with other leaders that enable operational efficiency and alignment, meeting regularly with key business partners including Finance, Business Operations, Business Systems and Sales Operations.

- Bachelor's degree in marketing, business administration, or a related experience
- 10+ years of marketing experience, ideally in an operations role
- 5+ years people management, including the ability to build a new team and work with diverse skill sets (from technical to strategic resources)
- Experience with marketing technology and tools including Marketo, Salesforce, Bizible, Demandbase etc.
- Strong analytical and business acumen
- Understanding of sales and product life cycles and their respective pressures on the marketing organization to drive demand and revenue
- Excellent communication and interpersonal skills
- Experience with project management and process improvement
- Understanding of marketing technologies and data analysis tools
- Ability to lead, motivate, and develop a team

Compensation & Benefits: The base salary that we reasonably expect to pay for this role is: $250,000-$290,000

The actual base salary for this role will be determined by a variety of factors, including but not limited to: the candidate’s skills, education, experience, etc.

Please note that base pay is one important aspect of a compelling Total Rewards package. The base pay range indicated here does not include any additional benefits or bonuses/commissions that you may be eligible for based on your role and/or employment type.

Regular full-time employees are eligible for benefits including but not limited to:
- Paid Time Off (PTO)
- Medical, dental, and vision benefits
- Long-term and short-term disability insurance
- 401(k)
- Wellness benefits
- Interns / full-time temporary / eligible variable hour employees are eligible for benefits including but not limited to: Medical, 401(k), Wellness benefits

Company Description

AppFolio (NASDAQ: APPF) was founded in 2006 with the mission to revolutionize vertical industry businesses by providing great software and service. Our easy-to-use, cloud-based software helps our customers more effectively market, manage, and grow their businesses. Our software solutions exist in the real estate vertical, including AppFolio Property Manager and AppFolio Investment Management.

Company Website
Company HQ
Santa Barbara, California